DATE:
07 APR 2023
4 YouTube user habits to boost audience video engagement.
The proportion of female viewers is steadily growingIn the past year, YouTube users over 18 years old consisted of 53.9% male and 46.1% female. This is a slight change from a few years ago (in 2020, 56% identified as male and 44% as female). This could be a sign that we may see more content tailored for women in the coming years.
"Average watch time is 19 minutes per day"
So, if you’re planning to upload a video to YouTube, don’t forget to consider the appropriate video length.
More than 22% access YouTube via smartphonesWhile most YouTube users watch videos on computers, a significant number also use their phones. That means when creating videos, you should consider whether your content is still effective and viewable even on the smallest screens.
More than 22% access YouTube via smartphonesWhile most YouTube users watch videos on computers, a significant number also use their phones. That means when creating videos, you should consider whether your content is still effective and viewable even on the smallest screens.
The number one search term is “music”
Believe it or not, the top search term on YouTube last year was “music.” And the second most searched term was “music compilation.” This suggests that video content with music is incredibly popular — from dance clips and vlogs to karaoke covers. So, it might be worth incorporating music into your next video or even promoting your business through a song.
If you’d like APPLEPINE DIGITAL to keep sharing helpful insights like these to make marketing easier, don’t forget to like, share, or save this post to support us.
Source: Hootsuite Global State of Digital 2022 report
If you’d like APPLEPINE DIGITAL to keep sharing helpful insights like these to make marketing easier, don’t forget to like, share, or save this post to support us.
Source: Hootsuite Global State of Digital 2022 report
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