DATE:
06 JUN 2024
Stand out with CI — your brand’s unique identity!
CI can be communicated through your logo, brand colors, and fonts.Let APD guide you through the importance of CI and how it shapes a clear brand identity — like how people instantly associate Apple with simplicity, sophistication, and innovation. Let’s dive in!
1. Logo
The logo is the first thing customers see and plays a major role in brand recall. It reflects the unique identity you want your target audience to remember.Key considerations for logo design include line styles and typography that align with your product or business.
2. Brand Colors
The more striking the color, the more memorable it is. When you hear “McDonald’s,” red and yellow instantly come to mind, right? To create that same effect, choose your brand colors wisely and understand their emotional impact.
Colors influence mood and perception:
Colors influence mood and perception:
- 🍒 Red – Passionate, Energetic, Bold
- 🌳 Green – Refreshing, Calm, Relaxing, Nature
- 👔 Blue – Trustworthy, Calm, Professional
- 🍇 Purple – Creative, Imaginative
- 🍊 Orange – Confident, Fearless, Go-getter
- 🧀 Yellow – Warmth, Cheerfulness
- 🗝 Black – Luxury, Elegance, Premium Feel
- ⚪ White – Clean, Pure, Minimalist
3. Font
Fonts help define your brand personality. They give your audience a feel — is your brand playful or modern?
Choose a font style that matches your business:
Choose a font style that matches your business:
- A skincare or cosmetics shop may go for soft, sweet fonts.
- An electronics store may lean toward sleek, tech-forward fonts.
Whatever the business, legibility is key — make sure your fonts are easy to read to avoid confusion.
Once you’ve chosen your logo, colors, and fonts, we recommend putting everything together into a Brand Book.
This will serve as a guide for your website, advertising materials, product packaging, and collaboration with teams or external partners — ensuring everyone stays aligned and consistent.
If you found this content easy to digest, don’t forget to share and like our page! We’re here to deliver top-tier digital marketing knowledge, so you’re always ahead of the game!
This will serve as a guide for your website, advertising materials, product packaging, and collaboration with teams or external partners — ensuring everyone stays aligned and consistent.
If you found this content easy to digest, don’t forget to share and like our page! We’re here to deliver top-tier digital marketing knowledge, so you’re always ahead of the game!
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